Because blue is our color! It's also a nod to the common association of “blue ribbon” or “blue label” with superior quality and excellence.

We are lucky to taste hundreds of coffees each year and to have customers who trust us to curate a coffee experience for them. Throughout this journey, the rare and unique coffees that truly stand out are considered for our Blue Label line.

Each Blue Label coffee differentiates itself from our standard single-origins by being:

• Rare: An uncommon varietal not available from many producers, an award-winning lot, or a coffee that we don’t often have the opportunity to purchase.
• Distinctive: Possessing a unique quality that we don’t find in other coffees of the same varietal, origin, or producer.
• Limited: Due to selective harvesting, special processing methods, or the lower productivity of certain varietals, these lots are typically very small. We roast them in smaller batches and package them in smaller bags.

Yes, sometimes these are some of the most expensive coffees in the world: Cup of Excellence auction lots, Panamanian Geshas, or extremely limited nanolots from uncommon origins like Nepal. In other instances, these are lots that we feel embody the very best expression of a coffee and a place, whether from one of our Direct Trade partners or a trusted importer. Cheers!