This coffee introduces itself with aromas of Granny Smith apple and juniper. We found strawberry and cocoa nib flavors in the cup, with sweet, creamy marshmallow rounding out the body. Almond and honey linger in the finish.
Producer: Negusse Debela - SNAP
Region: Uraga, Guji
Altitude: 6,234-7,480 feet
Varietal: JARC Selections & Indigenous Landraces
Notes: Strawberry, Marshmallow, Juniper
From the importers, Atlantic Specialty Coffee:
When Negusse Debela's company SNAP was looking for an area to produce great coffee, the Uraga region in southern Ethiopia was without question going to be a focus. Its consistent high elevations—usually between 2,000 and 2,300 meters above sea level—indicate an almost unparalleled potential for quality in the country. When Negusse was given the opportunity to invest and manage a washing station located in the Raro Boda kebele (community) at the peaks of Uraga, around 2,300 meters MASL, it was a dream come true.
Negusse Debela has not been in the coffee industry long. Negusse is known in Ethiopia as a computer guy, running a successful computer part import company. While coffee does not seem like a natural leap, Negusse was inspired on a trip to Minnesota, where he had a pour-over that changed his mindset. He realized the potential of coffee in his home country and upon his return he got right to work.
Negusse started off by touring coffee processing sites throughout southern Ethiopia to understand farming and processing better. From that initial tour, Negusse was determined to set SNAP on a course to be one of the best quality exporters in Ethiopia. Negusse started by hiring Abenezer Asafaw, an energetic young coffee professional, as his quality and coffee manager. They have since bought land for SNAP to process coffee themselves, but have also started managing processing sites in Nensebo, Yirgacheffe, and Guji. In early 2019, SNAP put the finishing touches on their own export dry mill, giving them full control of their product and quality.
Coffees from Guji, in southern Ethiopia, used to be classified and sold as Sidamo. Over the last decade Guji has been recognized more and more as a separate producing area, as it should be. Guji—and in particular the woreda (district) of Uraga—has become some of the most prized areas for coffee quality in the country. The high consistent elevations in Uraga, coupled with the predominance of well known Jimma Agricultural Research Center coffee varieties 74110 and 74112, give coffees grown in Uraga excellent density with explosive and sweet flavors.