Training, in many ways, is the cornerstone of any successful coffee business. You can use the best coffee available, have the best possible location, and buy top of the line equipment, but without proper instruction on preparation methods, there is no guarantee of success. With the specialty coffee industry on the rise, consumers are becoming more informed of their choices and, as a result, their tastes are becoming more discerning. With this increase in consumer knowledge, it takes more than a great location and a good marketing plan to compete in the marketplace. That being the case, we are launching an improved training program here at PT’s Coffee Roasting Co. Look for new class offerings on our website under the training section. We hope that the new format will better serve the needs of the customer, and ultimately the end consumer. If you have any questions about our training program please feel free to email me at holly@ptscoffee.com, or give us a call at 888-678-5282.