The New Year is upon us and we thought it would be a great time for a review of the past years coffee’s, with an update of what’s to come in 2011. Last year was an exciting year for us at PT’s Coffee Roasting Co.. We made new coffee discoveries, in Brazil and Guatemala, and received great reviews for coffees that have become favorites for many. The New Year brings an new excitement of new-found coffee discoveries and fresh harvests. We’ll continue our outstanding relationships with the current Direct Trade Farms and develop a few new relationships that we hope will become just as rewarding.
The Year In Review – 2010
In January our classic offering, Moka-Java Organic Blend, received a 90-point review. And that was just the beginning of what would become our all-new Organic Line of Coffees. If you haven’t checked these coffees out yet, you’re missing some wonderful Single Origin Organic and Blended Organic coffees.
One of our goals last year came to fruition around mid-year when some of our blends took on a new look and others got new names. The Moka-Java Organic Blend is now called “OLD 93″ in honor of our company founding February 3rd, 1993. Another popular blend, Kansas Sunrise, became an immediate hit with its new name – Farm Girl Blend. And Rolling Thunder changed to Thunder Road. Same great coffees, just some updated branding.
In March, another of our 2010 discoveries, Ethiopia Sidama – Ardi, received a 92-point review from Ken Davids of Coffee Review. We also developed the Ardi as a Single Origin Espresso and Robin Seitz featured it in the Midwest Regional Barista Competition and United States Barista Competitions.
2010 was a good year for espresso as well. Through dogged determination, experimentation and discovery, we launched Flying Monkey Espresso. With a flavor profile that is gently fruit-filled and an undercurrent of licorice and aromatic wood, Flying Monkey Espresso has become extremely popular in it’s first year. In addition to Flying Monkey, Jeff Taylor, co-founder and coffee buyer for PT’s, and Holly Bastin, staff Barista Trainer, developed our first Seasonal Espresso Offering – Don Roberto Espresso Reserve from Finca Las Mercedes, El Salvador. This blend features coffees from three different Micro-Lots on the same farm, Don Roberto Espresso Reserve was a huge hit and didn’t last as long as we originally hoped it might. Boasting of two Honeyed Micro-Lot coffees and one fully washed coffee, Don Roberto introduced an all-new flavor profile to our line-up of espresso blends.
It was a slow year for us on Coffee Review as we only scored four other coffees that received 90+ reviews, unfortunately, as we transition through harvest seasons, some of them are no longer available. Panama Elida Natural received a 93 and Guatemala Finca El Socorro Maracaturra received a 92, both are still available. Burundi Mwurire and Colombia Los Naranjos San Agustin received 90+ reviews, but are no longer available.
Last but not least, as we rounded out the year, a unique find, and the only Kona coffee we’ve purchased in a number of years from Hawaii, scored a 94-point review. Hawaii Isla Kona Mauka was the result of three pickers, including our friend Miguel Meza, who was sent to one of the highest farms in Kona, near 3200 feet, and close to the town of Holualoa. We paid a premium to the pickers for only the ripest cherries and to process this coffee just for us to provide for you during the holidays. The resulting cup is remarkable and worth the effort. There is still a very small amount of this coffee available, but you’ll want to order soon as it won’t last. Jeff is working to process some more of this coffee, but we don’t have an arrival date yet.
2011 New Year Offerings
With so many exciting things happening in 2010, we are really looking forward to a great 2011.
Introducing our newest Direct Trade Farm – Guatemala El Socorro Bourbon Espresso. This is our January Single Origin Espresso offering. Holly believes this is the most balanced Single Origin Espresso she has seen since our offering of Ethiopia Sidama Ardi as an Espresso last spring. This espresso has notes of Bing Cherry, Clementine Orange, and Bittersweet Cocoa.
We are anticipating the arrival of another new offering from South America very soon. Brazil – Pocos de Caldas – Yellow Bourbon – Pulped Natural. This coffee is produced and blended from 3 small farms in the region of Mogiana. Pocos de Caldas is a volcanic crater, and these farms are located around the rim of the crater. This coffee almost elevated itself off of the cupping table and insisted we purchase it last week. Keep your eyes open for this one.
The year 2011 is shaping up to be monumental in terms of quality for PT’s, but the high price of coffee is going to be an issue. Demand for Specialty Coffee worldwide is at an all-time high. So the climatic weather conditions that caused the loss of untold amounts of coffee in growing regions of Colombia, Brazil and many other coffee origins couldn’t have come at a worse time. With demand sky high and supply at all time lows, the price is already at a 15-year high on the New York “C” market. This is the commodity market that sets the base price for coffee. So we are very sorry to tell you our prices too will be rising in the near future. We’re doing everything we can to hold the line of prices, but this market is out of our control and it’s going to affect everyone. You’ll see prices for coffee going up everywhere, not just for PT’s coffee. Stick with us and we’ll make it through this market and continue to provide you with the best coffees the world has to offer.
Because as we are often heard to say: “Without the love, it’s just coffee!”