PTs Coffee Roasting Co. is proud to announce we have purchased a wonderful coffee in the auction for El Salvador Cup of Excellence. Along with other members of our group, we purchased lot #6 in the auction that just concluded on the internet site www.cupofexcellence.org. If you’ve never visited this site, I encourage you to tour the site and see what how this organization is changing the way great coffee is purchased and farmers are paid. You can also visit the El Salvadoran Cup of Excellence site.
Jaime Pedro Ginjaume was born in Santiago de María, Usulután in 1948. He started working in the coffee business at age 20, guided by the coffee tradition of his parents and grandparents, at a time when coffee was the most important economic activity of this country. The name of the farm responds to the name of the previous owner, Florentín Laínez, who in 1946 sold it to the Ginjaume family and since then it has passed from generation to generation as one of the family’s most precious heritages. Back in the 1940’s this coffee was exported to Italy, and since then it has been appreciated as one of the best in this area.
La Laínez is located at the top of “Cerro El Tigre” (Tiger’s Hill) in the Tecapa-Chinameca Mountain Range, at an altitude of approximately 1,500 meters above sea level.
This is the first time La Laínez competes in the Cup of Excellence, motivated by the result of the unique attributes shown by this farm in regional cupping events organized by different entities. This was the beginning of Jaime Pedro’s adventure, who, along with the help from the people from UNEX, S.A. de C.V. planned activities for the agricultural period 2007/2008. When they were starting the harvesting season, they planned to do it as timely as possible, and at the adequate ripeness to ensure a homogenous lot. The pickers were instructed to select only the best coffee available, avoiding over-ripped, immature green or defective cherries. Subsequently, his coffee was transported to the Oromontique Mill, were it was immediately processed in an eco-friendly mill, and parchment was dried in the clay brick patios.
This coffee will be available for purchase in the near future. Shipping dates from San Salvador are yet to be determined, but you can expect it prior to August.